About Lavinia

Lavinia is the proud owner and creative director of Agsocial. With a deep understanding of the farming industry, Lavinia has developed an effective approach to social media marketing and communications strategies that precisely target farmers and other agricultural audiences. Leveraging her knowledge of farmer psychology and demographics, she helps clients achieve their individual growth goals on digital platforms.

She was equipped with a Bachelor of Commerce degree, majoring in Public Relations. Lavinia dove headfirst into social media marketing in mid-2017. She took on the challenge of managing the social media presence for the Royal Agricultural Society's IGA Perth Royal Show, an experience that propelled her forward. Recognising the need for personalised social media strategies tailored to regional businesses. And thus, AGSOCIAL was born.

In addition to her work with AGSOCIAL, Lavinia is also the cohost of Generation Ag, a highly popular podcast in the agricultural space. With over 125,000 downloads and counting, the podcast serves as a platform for insightful discussions and thought-provoking conversations.

Through her agency and podcast, Lavinia is dedicated to empowering agricultural businesses, delivering individualised communications strategies, and fostering growth in the industry.

Podcast
At the end of 2019 she co-founded a Podcast and Media company based in the Agricultural sector, titled, Generation Ag. Agriculture has always been a passion of mine growing up on a farm. My business partner and I saw a gap in the market and decided to pursue it. Learn more about Generation Ag here.